Digital Marketing Course

Introduction: -

Nowadays all innovation in marketing is done through digital channels. So whether you are a business owner who wants to improve your online engagement or a complete beginner who wants to make a career in digital marketing or for additional skill development, this diploma is perfect for you.

The Introduction to Digital Marketing explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques.

his module will provide you with an understanding of what is involved in creating and implementing effective digital marketing campaigns. It also introduces the foundational aspects of digital marketing and covers areas including:

Search, digital display, email marketing, social media and mobile marketing, as well as analytics.

Who Should Attend

a)    Students seeking an attractive career and want to up-skill in Digital Marketing

b)    Working professionals from advertising, marketing, information technology, sales, or business development who wants to specialize in Digital Marketing or get more out of their Digital channels

c)     Marketers who want to fast-track their career or improve their position in the market-place

d)    Business owners who need to maximize online channels for growing their business

Topics Covered

a)    Model -One

b)    Model -Two

c)     Model -Three

d)    Model -Four

e)    Model -Five

Learning Outcomes

a)    Gain a clear understanding of the value of Digital Marketing Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns

b)    Integrate your Digital Marketing plans into your overall marketing strategy

c)     Identify various online applications and resources that can help build effective and profitable websites

d)    Measure and analyze the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts

Benefits to Learner (Job Role Mapping)

The job description of a Digital Marketing manager is very broad, and often varies from organization to organization and the type of industry the organization is a part of, for example, the job description of a digital marketing manager in a consultancy firm would be different from the one in an e-commerce firm or a brick and mortar real estate agency.

Why Use Digital Marketing?

a)    Increase Website Traffic

b)    Increase brand recognition

c)     Improve search engine rankings

d)    Generate Leads

e)    Increase online sales conversions

          f)      Improve internal communication

Course Details 

Pedagogy: -

Professional Work

Duration: -

2 Months

Difficulty: -

Basic to Intermediate

Course Composition: -

a.     Problem Solving Exercises

b.    Reading Material

c.     MCQs

Assessment: -

a)    Practical Test

b)    MCQ Theory Base

Certified By: -

DEEP IT & COMPUTER TRAINING INSTITUTE

Course Curriculum

Model One: - Search Engine Optimization